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“My name is Chris and I’m, um, a PR professional.”

Public Relations pros have one of the most misunderstood professions. Unless you’re in LA, you’re probably a little ashamed to tell people you do PR. Reporters hate us cause we bombard them with calls...

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“EXCLUSIVE: socialTNT ‘Finds His Voice’ On Social Media Campaign Trail”

San Francisco – March 3, 2008 – On a recent stop on the social media campaign trail, new media PR/Marketing blogger Chris Lynn succumbed to the pressure of an industry full of Luddites and...

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“Our Modern Lives: Tune In or Turn Off?”

Today’s post was written by contributing writer Marie Williams. With Blackberries and iPhones keeping us constantly connected to an online IV stream, it’s becoming increasingly more difficult to...

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“Make New Friends, But Keep The Old”

The last year has been a very exciting and amazing time in my life. Before working at SHIFT, I sat at my desk as an Assistant Account Executive pouring over media lists. Every day was dark and the firm...

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